Ketch-Up & Down

We tackled the eternal struggle of ketchup lovers trying to reach the bottom of their Heinz bottles. The world's first upside-down squeeze bottle seemed like the solution, but it wasn't. 40% stored it upright, and 83% still had trouble getting the last drop. So we introduced a double squeeze lid. Now, there's no wrong way to store or squeeze your ketchup. Both sides are the right side. This bottle prototype resolves the dilemma, ensuring ketchup fans can savor more of their beloved Heinz ketchup.

Role in the Project
• Creative Director

Awards
• Cannes
2 shortlists
Design > Food, Packaging
Industry Craft > Packaging Design, Art Direction