Get rid of things you donāt love
Introduced in 2020, this sales campaign soared above the promotional clutter with a simple premise: Home Centre's sales offer a liberating solution to part ways with belongings that no longer ignite joy. With a touch of absurdity, couples comically embark on a furniture-demolishing spree upon discovering the irresistible Home Centre sale.
Nothing else Matters
In 2022, we maintained our distinctive style from the previous campaign and took inspiration from vintage B movies. Amidst the most bizarre situations, we emphasized that the sale is of utmost importance to the characters in the film. Prepare to be captivated by our retro-inspired storytelling, where even the most outlandish circumstances highlight the irresistible appeal of our sale.
Tested for life
We had a straightforward yet essential message to convey: Homecentre products undergo rigorous testing to ensure unparalleled quality. To bring this message to life, we crafted a captivating campaign packed with delightful nods to iconic sci-fi movies such as "2001: A Space Odyssey" and "The Fifth Element."
Ramadan 2023
In the midst of the Middle East's Ramadan campaign season, where similarity reigns and competition thrives, we sought to stand out. To break the mold, we created a captivating and comical film inspired by the Heist genre. Watch as a family orchestrates the perfect Iftar dinner in this refreshing twist on traditional Ramadan campaigns.