To help children affected by conflict get the sleep they deserve, Babyshop took over the radio airwaves in Syria every night at bedtime, to replace the sounds of war with a scientifically backed Arabic lullaby of peace.
To help children affected by conflict get the sleep they deserve, Babyshop took over the radio airwaves in Syria every night at bedtime, to replace the sounds of war with a scientifically backed Arabic lullaby of peace.
Babyshop played the lullaby on Syriaās two largest radio stations, and on loudspeakers in refugee camps, every night from March 2023 onwards, interrupting listening time for adults and reaching millions of families at bedtime ā giving them an effective tool they could use every night to help children get to sleep in peace.
Awards
Cannes
1 Bronze: Radio & Audio, Retail, Radio & Audio: Sectors
8 Shortlists